If you are like many other entrepreneurs, you have never written, pitched and placed a press release. And, the question is why not?

Strategic publicity is one of the fastest, most effective ways to create visibility, generate credibility, and increase business - often at breakneck speed. Not only is it effective, it is down right easy.

Most entrepreneurs don't realize how valuable publicity can be for growing their businesses and positioning them as experts on their specific topic. Publicity is a cornerstone platform I use with entrepreneurs in building their ExpertPreneur Empires.

I urge you to begin systematically publicizing your business, your brand and yourself.

Now, grab your copy of my new special report Marketing with Press Releases. Just complete the information in the box at the top of the side bar to your right.

Now, go get famous, one press release at a time.

Perhaps the biggest challenge business professional have when starting an internet marketing business is sorting through the avalanche of information that is available - both free and for fee.

Believe me, I have spent a small fortune on training so I can tell you with absolute confidence that you must quickly sort out the confusion. The most important step in that process is deciding which gurus to follow. Until about a year ago, I found myself pulled in too many directions with little results to show for my efforts. I hit the virtual wall.

It was Armand Morin who gave me the big picture of what internet marketing can be. For me, Armand is like the Godfather of internet marketing.

If you can get to Big Seminar this October, I guarantee that your life and business will change.

And as a bonus, Armand is leading a series of free teleseminars leading up to Big Seminar - even if you can't go. Now, click here or click on the big button in this post or in the side bar to grab those free teleseminars.

Hey, before you go, leave a comment.

After many requests about how to actually get publicity and how to get interviewed by the mainstream media, I have written a special report explaining the basics of using press releases to market you and your business.

This special report, Marketing with Press Releases includes:

• 5 Reasons Marketing to Market with Press Releases
• 6 Basic Steps to Getting Publicity
• 12 Steps for Writing Your Press Release
• A fill in the blank press release template
• 20 Places to Submit Your Press Releases Online
• And, much more…

Grab your free copy of Marketing with Press Releases today. Just enter your information in the box you see over there in the sidebar.

After you read the report, come back here to make comments and offer any feedback you may have. I am always looking for ways to improve everything I produce.

Now, go get famous, one press release at a time.

A few months ago, I decided to begin a process I have dubbed project reconnect. This is an effort for me to reconnect with lost colleagues and friends. I am using Facebook and Twitter to find the lost ones and to make new ones.

The most interesting thing that has happened so far is that many of my former colleagues, contacts and friends have begun to show up almost daily. It is interesting to hear what is happened since last contact - new businesses, new jobs, new spouses, new homes, and so much more.

In addition to the online connections, I am also connecting by phone just to chat. Now, that has been interesting…

So here's your invitation. Come find me on Facebook and Twitter. Just click on the Facebook and the Twitter boxes over in the sidebar to connect.

No, I'm not talking about golf, although golf can be very good for your busines.  This time PAR refers to the PAR Formula for your business.

What is the PAR Formula? It is the case method theory taught at Harvard and many other leading  business schools. PAR stands for problem-action-result. 

And, what does problem-action-result mean? It's a business story. It's a way to tell a story about your business that imbeds itself in the audience's memory.  The beauty of a story is that it has a beginning, middle and end, therefore, making it memorable and repeatable.

Why is this important to your business?  When a story is memorable, is has brand ability. And, if it is repeatable, if has viral ability.  Bottom line, when you use the PAR Formula, you sear your brand into your market's mind and it spreads through word of mouth.   

When using the PAR Formula you go through the following three steps:

1. Identify the problem you wish to solve for your audience.  This must be a problem that your audience wants to be solved and that you have been instrumental in solving for yourself or someone else.  Describe the problem as specifically as possible.  The more visual and emotional you make this, the stronger your audience will identify with the problem. Remember your words are painting a visual as well as creating a visceral feeling for your target audience.
2. Describe the specific action that was taken by someone with the problem.  The specific action they took - they being your student, customer, family  or friend - is the action you advised them to take.  
3. Demonstrate the results achieved by taking those actions. 

Consider ways to use the PAR Formula in your:

• Advertising - Remember Plop,Plop, Fizz, Fizz. Oh, what a relief it is?
• Product testimonials - PAR Formula testimonials are more impactful than saying how much you like something. 
• Sales letters - look at any successful online sales letter and you will see the formula in action.
• Presentations - stories hold audience's attention.
• Media interviews - use to deliver your message points in an interesting way.
• Job interviews - demonstrates how you think and work without saying how good you are. 
• New business pitches - Prove your claims with stories.
• Your 30-second infomercial introduction - use at you next networking function.
• Articles - one of the easiest ways to structure articles to showcase your business and expertise.
• Trainings - people learn quicker through PAR Formular stories than most any other format.  

These are just a few of the many ways to use the PAR Formula to accelerate the growth of your business - online and offline. 

Let me know if and how you have used a PAR Formula story.  Just add it to the comment box below.