During a recent conversation with an executive coach, I was surprised to hear her refer to a "CEO" of a well known company with awe. It occured to me that this entrepreneur did not feel as if she were the CEO of her own venture.

The conversation got really interesting when we talked about her being the CEO of her company and being on the same level as other company CEOs. She had never really thought about her business in those terms but began to see lots of possibilities.

This line of thinking is not unusual. For many entrepreneurs, to feel as if they are CEO of their business requires a paradigm shift in thinking. Once this shift occurs, there is usually a significant increase in confidence and credibility which carries over into all aspects of the business.

So, here's the challenge for entrepreneurs: adopt the mindset "I am the CEO of my business."

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