Marketing

October 28, 2008

October 13, 2008

September 30, 2008

  • Selecting a Market Niche

    When positioning yourself as an expert, selecting a market niche or market can seem daunting. But it can be a very simple process. (…)

September 15, 2008

  • Understanding the Good, Fast, and Cheap Triangle

    Most clients want the products and services they buy to be good, they want to get them fast, and they want to get them cheap. Well, I am here to tell you that is not what you should expect. (…)

September 11, 2008

September 5, 2008

September 3, 2008

September 1, 2008

August 15, 2008

August 7, 2008

  • Marketing with Press Releases: New Report Now Available

    After many requests about how to actually get publicity and how to get interviewed by the mainstream media, I have written a special report explaining the basics of using press releases to market you and your business. (…)

July 18, 2008

  • What does it really mean to turn pro?

    The answer might surprise you.
    It means to make $1 from any activity - for example, speaking, writing, decorating, golfing, or selling cupcakes. (…)

July 9, 2008

  • Edge: A Leadership Story - Interview with Author Bea Fields

    Marketing to Drive Innovation:  What You Can't Afford Not to Know
    Tuesday, July 15, 2008 from 2:00 - 3:00 pm Eastern
    Radical innovation is going to be a critical component in a leader's toolkit in the future.  This does not mean that you "try to innovate" during a week-end brainstorming retreat.  True innovation happens by disrupting the current environment, challenging old assumptions and even turning the culture upside down. (…)

July 2, 2008

  • Internet Marketing in Recessionary Times

    I was just shopping in a locally-owned fabric shop - yes I do love fabrics and designing home dec items in my spare time.  The shop owner was telling me about how their business had dropped off by 45% almost overnight and that they are on the verge of bankruptcy. I was the second person to come into the store today and my purchase probably didn't cover the electric bill for the day. (…)

July 1, 2008

June 13, 2008

June 3, 2008

May 22, 2008

  • Entrepreneur: Are You a CEO or not?

    During a recent conversation with an executive coach, I was surprised to hear her refer to a "CEO" of a well known company with awe. (…)

May 20, 2008

May 12, 2008

May 8, 2008

  • Expertpreneuring?

    First of all, hello and welcome to my blog.
    I imagine the first question you have is what the “bleep” is ExpertPreneuring? (…)

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