Domain names are on my radar today.  I have 62 domains registered at Godaddy as of this writing.  However, I have just a handful of websites.

Sound nuts to you?

Well, I do have a strategy for why I have and continue to buy and register domain names.

When I have an idea for a project, program or service that I might develop in the future, I register a domain.  This is my way of protecting the idea until I know if or what I will develop using that domain.  While domain names don’t offer the protection that trademarks do, it does cast my anchor into the internet world and it discourages others from developing products with the same name.

And, at less than $10 each, domain ownership is an economical layer of basic idea protection.

If I decide that I am not going to develop the idea behind a domain name that I own, I can release it or sell it.   Once a month, I review my domain registrations and decide if I want to drop any that are ready to be renewed.

Domain buying tip: Last, I only buy .coms because the other .whatevers don’t seem to be memorable.  And, branded marketing is about owning a part of the consumer’s mind-share with a memorable anchor.

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Amelia Brazell, Strategy Source, Inc.