Sea World Manages Crisis After Killer Whale Incident
By · CommentsWhen a crisis happens, media jumps on the story with or without the spokesperson for the business involved.
A perfect example occurred right after a killer whale killed its trainer at Sea World in Orlando, today.
Almost immediately, CNN lined up a spokesperson to interview about why a killer whale would kill its trainer. News stories were distributed throughout online media. Sea World was a trending topic on Twitter – much of it negative. Facebook was lit up with speculation. And, there were numerous eye-witness accounts filling the news hole. Read More→
Last week, Jimmy D. Brown, a master internet marketer and one of my mentors, announced that he is shutting down his Small Reports Zone on February 26, at 10pm.
That’s right, ALL of his small reports at the site will be removed and will no longer be available for purchase after that date.
In case you have not heard by now, Jimmy D. Brown is systematically “retiring” (IE Removing them from the web and no longer selling them) ALL OF HIS OFFERS…all of his reports, membership sites, ebooks, coaching programs, software programs, etc.
He’s beginning with all of his SR Zone reports. These short, meaty, low-cost reports are a gold mine of quality content for internet marketers. Read More→
Strategic Influence Tip: You do not have to be the first, the only or the best to be successful. However, you do have to show up, provide value and differentiate yourself from your competitors.
How do your do that? You find out what your prospects and customers want, you answer their questions, and you solve their problems. Sound too good to be true?
Drum roll please…the critical success element is…strategic marketing. You must do whatever marketing is necessary to let people know about your business, products or services. In the process, you will provide a reason to buy from you rather than your competitor.
Did you just think “yeah, right,”? Well, think about this for a minute: How many successful hair stylists are there? How many personal trainers? How many dog groomers? How many social media consultants? Get my drift?
Good news: If you are good at what you do, you are passionate about what you do, you have everything you need to succeed. You just have to strategically out-market your competition. And, that may just mean you have to put in a little more effort than the next guy.
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Amelia Brazell, Strategy Source, Inc.
Strategic Influence Tip: Be Impeccable With Your Words
By · CommentsToday’s Strategic Influence Tip: Be Impeccable with Your Communications
Impeccable is defined as flawless, without error or defect…So what is impeccable communication?
Simple put: say what you mean; mean what you say. Sounds easy doesn’t it?
However, it takes attention to your language to be flawless, to actually say what you mean, especially in a world where slang and grammar shortcuts are commonplace. My best advice is to train yourself to think before you speak or write. Your words effect your circle of influence – use them strategically.
My friend and colleague, Peter Faur wrote an interesting post this week about the misuse of words on his blog, The Right Point. The comments made me laugh and made me think about how important it is to be impeccable in all communications.
Leave a comment before you go…thanks.
Amelia Brazell, Strategy Source, Inc.
Twitter Marketing Strategies: Pre-Tweet, Tweet, Re-Tweet
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Leveraging Twitter marketing strategies is one of the quickest and most effective ways to drop an anchor into your targeted marketplace. And, it is quite simple if you follow these three basic steps:
- Pre-Tweet - Build anticipation for your upcoming events, articles and products while working on them. Tell your followers what you are up to. Announce a deadline for when your project will be ready. Keep your followers and fans informed along the way by sharing milestones, challenges and accomplishments. Announcing deadlines and sharing your progress not only builds anticipation, but it also makes you more accountable. At least that is how it effects me. And guess what, your followers will reply to cheer you on.
- Tweet - When your project is complete and ready for release to the public, tweet about it in real time. This real-time tweeting generates excitement that can spread quickly throughout the social marketing sphere. You can even ask your followers to pass along your Tweet.
- Re-Tweet – After the release, re-tweet that the project is live and where it is available. However, make sure that each time you re-tweet, you add something new and valuable to the conversation. Avoid duplication. If you want to reach followers in all time zones, distribute Tweets throughout the day.
If you do this each time you write an article, post on your blog, complete a project, release a new product or make a business announcement, you will add legs to your social marketing efforts with relatively little effort. Best of all, it gives you and your community something to talk about…
If this sounds like a lot of work, you can streamline the process using HootSuite, Socialoomph or TweetDeck.
Now before you go, I have a request:
- Join me on Twitter
Amelia Brazell, Strategy Source, Inc.
Publish or Perish Rules Business
By · CommentsPublish or perish has long been the rule of the academic world. But that is no longer the case. Today, that rule is just as important for business.
Never heard of this rule? According to wikipedia.:
“Publish or perish” refers to the pressure to publish work constantly to further or sustain a career in academia. The competition for tenure-track faculty positions in academia puts increasing pressure on scholars to publish new work frequently…Wikipedia.
Now, my business strategy version:
“Publish or perish refers to the pressure to publish information and content to build, grow or sustain a business. The competitive nature of business puts increasing pressure on business owners to publish content frequently just to remain viable”…Amelia Brazell
Bottom line…if you are in business, you must publish or your business will perish. And, you must do so frequently, especially if you are a small business or an entrepreneur.
Your customers are looking for information to help make purchasing decisions. If you are not providing information that engages your customers, they will go elsewhere.
Sound serious? It is just reality.
The good news, you already have everything you need to publish regularly. All you need is an online business presence. To begin, you don’t even need yourown website, you can start with Ezine Articles, a blog, Facebook, Twitter, and YouTube. Just get started.
Amelia Brazell, Strategy Source, Inc.
