Clarity by definition is the quality of being clear…so much has been written about clarity that the word itself has become a buzz word among the success gurus.
But have you considered clarity as a business strategy?
Eons ago, during my corporate career, I developed a process I refer to as destination planning. It started out as strategic planning but that seemed really boring. Destination planning sounded so much more fun and I had a number of travel and tourism industry clients so it seemed appropriate.
Here's a brief description of the 4-stage, process-based destination planning system with clarity as the foundational strategy for success.
Clarity–> Focus–> Action–> Destination
Clarity of purpose and vision
The first stage in achieving anything is to clearly define what you want, where you want to go, who you want to be, what you want to have, and how you are going to do it. You must be specific right down to the smallest detail. Write it down, add to it and develop it as you build and grow your business.
Clarity of purpose and vision is important in any achievement. However, clarity alone has little value but when paired with laser focus and decisive action, anything is possible. More on Clarity as a Business Strategy
Television interviews have taken a giant step into the future.
"Beam Me Up, Scottie," a line familiar to those of us who grew up with Star Trek, was once a far fetched theory. But no longer…last night, Anderson Cooper conducted a 3-D holographic television interview with will.i.am about his role in the Obama election.
Take a look at the video above…the technology is just plain cool.
And, makes you wonder what's next as media formats continue to converge and new technology is pursued and implemented.
I voted early and am now glued to the election coverage - mainstream media and online media.
No matter which party is elected, our White House leadership team will be different from any previous elected team. Refreshing? Yes! Interesting? Yes! Significant? Yes!
Almost as significant as the make up of the new White House, is the transformation of the media coverage of the election. Every mainstream media outlet has embraced new media integrating it into the fabric of their coverage. A perfect example is the use of Ireporters on CNN. CNN is soliciting voters to feed Ireports to the CNN site and are doing live "man on the streets" interviews with many of them. What an opportunity for new media producers.
And, what an opportunity for observers of the coverage. We get to see and hear unfiltered personal perspectives of what is going on from every cross road in the country. Now, that is interesting. And, without the use of new media, cost prohibitive for the mainstream media.
Does the acceptance of new media by mainstream media make it more legitimate? You bet it does!
However, as I have said before, it is all just media.
When I find a cool tool for my business, I like to share it. So, the latest cool tool in my tool box is a link shrinker budURL.com.
If you do a lot of micro-blogging, you know that 140 characters goes pretty fast. And, if you are including a URL address, it can take most of your space. While there are a number of services which shorten you URLs, the one I like the most right now is budURL.
It offers all the things that the other services offer plus some.
Here are some of the features and benefits they list on their site:
Track ROI by creating multiple BudURLs that point to the same destination
Identify cities, states, and countries from which you are getting traffic
Manage all of your links in one easy interface with custom notes to keep track of your placement
Instant click stats in your personal Click Stream
See referrers, click charts, and more!
307 redirects ensure the best tracking and search engine benefits
Designed by business, for business.
It's easy to use and makes link tracking very simple - even for newbies.
So, go sign up and shrink your links for use in social networking, instant messaging, emails, ad campaigns, electronic newsletters, etc.
